Jiangsu tv dating game

It held that the use of the mark by Jiangsu was a commercial use for profit because Jiangsu made huge profits by selling sponsorship, advertisements and SMS voting.

The court held that the popularity and extensive promotion of the TV show had caused reverse confusion, which means the public would see Jiangsu, not Ahuan, as the true owner of the brand name Fei Cheng Wu Rao.

Episodes are also distributed online and viewed internationally over the internet and satellite television.

The show’s popularity and social commentary have drawn the attention of academics and foreign media.

Therefore, the court said, the use of the name did not constitute trademark infringement.

The plaintiff then appealed to the Shenzhen Intermediate Court against the first instance court’s verdict.

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In this case, the Jiangsu TV dating show had such powerful market influence that the plaintiff was substantively deprived of his right to market his own Fei Cheng Wu Rao brand name.Role reversal Once again, this lawsuit has brought up the doctrine of reverse confusion in trademark practice in China.Unlike typical infringement of trademark rights where the infringer is normally less well-known or powerful than the trademark owner, reverse confusion generally occurs when the infringer has much stronger market influence than the trademark owner.Fei Cheng Wu Rao is a Chinese dating game show hosted by Meng Fei. From January 2015 to March 2017, It aired on Saturday nights at pm on Jiangsu TV. Wang said that the show is a window into Chinese society at large, and that through it, "you can tell what China is thinking about and ..Comedy · Two ex-lovers work together to win back their lost loves, but not everything goes ... IMDb is back for 2017 Comic-Con with Kevin Smith as our host and captain of the IMDboat.

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